Never Satisfied - Apparel

Mobile App

ROLE

UX Designer (Research, Visual , Interaction)

 
 
 
 
 
 
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.01

Overview

Never Satisfied sportswear is an online athletic apparel inspired by four time NFL Pro Bowler Mike Iupati. 

Never Satisfied Sportswear (“NS”) strives to motivate and encourage athletes around the world, to push to become better individuals on and off the field. NS challenges athletes to evolve physically and mentally; to take control of their challenges

 

 
 
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.02

GOals

With a minimalist aesthetic approach the goal is to keep a simple modern design; unifying the Never Satisfied philosophy. 

With only four design shirts, we implement our designs to one product listing. 

  1. Serve NS visitors throughout the entire website experience.

  2. Simplify the product listing into one, with a variety of designs.

  3. Fast & secure checkout process.

 

USER MAP

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.03

Research

Our approach was to understand the users challenges and problems with the product listing throughout the site. 

Visitors often had difficulties understanding the NS overall message. Was it a clothing company with a motivated message printed on the shirts?  Or what was the uniqueness about each shirts?  

Through the research, we were also able to understand the confusion within each shirt design and its product. 

 
 
 

.04

WIREFRAMES

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.05

Challenges

The toughest challenge is listing all four designs into one product listing. Each product contains individual images, and individual attributes; making it a simple user interaction between each design. 

 
 
 
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