INnovAtivE Street Lights

Mobile Website

ROLE

UX Designer (Research, Visual , Interaction, HTML & CSS)

 
 

.01

Overview

Innovative Street Lights -  Automotive accessories retail and repair shop located in the Monterey Bay. Innovative Street Lights (ISI) owned an outdated mobile website that lacked content and with low conversion click rates. 

 

 
 

 

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.02

ChallEnge

Their previous mobile site needed updates. User communicated proceses to the site's content was difficult. Further, because the client was a new to the industry and provided specialized services within the industry, users were not aware and did not understand the scope of ISI’s services. 

 

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.03

Objective

User: The objective is for the users to access content thought out the site with ease. We also wanted to educate users the variety of services the shop provided, their history and easy access to their location.

Business Goal: Reduce the mobile bounce rate, educate the client, answer any questions the client may have and most importantly, increase customer engagement that would lead to incoming revenue. 

 
 
 

.04

CTA

Having a strong and relevant CTA button can direct users and get them in the desired action. This new design helped Innovate Street Lights improve conversion rate by 23% as compared to its previous design. 

 
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